Agency partners who are members of the Big ‘I’ get access to the power of the Trusted Choice® national brand. That branding power is getting a boost in 2018 with Trusted Choice’s new sponsored content partnership with the hit show “Billion Dollar Buyer,” which airs each Wednesday at 10pm ET on CNBC.

The show features hospitality mogul, Houston Rockets owner and TV host Tilman Fertitta as he “travels the country to meet up-and-coming suppliers -- and decide if they have what it takes to partner with his empire,” according to CNBC.

Fertitta emphasizes the importance of using independent insurance agents through engaging 30-second vignettes focused on scenarios that many small business owners face:

Check out the resources at to leverage the Trusted Choice® brand to gain greater awareness among business customers.

Selective has long supported the independent agency system through its partnership with the Independent Insurance Agents & Brokers of America (Big ‘I’) and the Trusted Choice® brand. Information about Trusted Choice® is available on the eSelect® website. Or log in to eSelect®, click on the My Agency tab, then click on Trusted Choice.